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The creation and development of food e-commerce: feasibility study on the case of Great market.

Kriakos, Grace
(2023)

Files

KRIAKOS_82532100_2023.pdf
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Details

Supervisors
Janssen, Frank
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
This thesis examines the feasibility of digital transformation for Great Market, a Mediterranean supermarket, with a focus on adopting an omnichannel approach through the creation of an e-commerce platform. As the digital marketplace continues to evolve and consumer preferences shift, this study investigates the potential benefits, challenges, and opportunities associated with implementing an omnichannel strategy in the food sector. By conducting in-depth analyses of the market landscape, marketing strategies, and financial viability, this research provides a strategic roadmap for Great Market to successfully embrace digital transformation and thrive as a dynamic and adaptive omnichannel retailer.