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Impact of Reusable Glass Containers' Wear Mark on Consumers' Perception of the Product

Rocheteau, Enora ; Martin, Camille
(2023)

Files

Martin42941700Rocheteau08621700.pdf
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Details

Supervisors
Pleyers Gordy
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
Scientific research has highlighted the importance of packaging in consumers’ behavior. But very few have focused on the extent to which firms’ reused containers would affect consumers’ perception of the product. The aim of this study is to analyze eco-responsibility and aesthetics’ perceptions on reusable glass containers’ wear mark as well as the desire to own a reusable product displaying wear marks. Results show that reusable containers have an impact on consumers’ perception depending on the category of product. Results are discussed and managerial recommendations are given.