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How is the final amount built in a crowdfunding process ? Impact of messages sent during the campaign by the project holder

De Bels, Thomas
(2020)

Files

DeBels_09581800_2020.pdf
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  • 3.14 MB

Details

Supervisors
Ducarroz, Caroline
Faculty
Louvain School of Management
Degree label
Master [120] en ingénieur de gestion
Abstract
Crowdfunding is a concept put in place to allow entrepreneurs to raise funds through an interactive platform accessible to all via the internet. Project holder launches a fundraising campaign that generally lasts a few weeks, the goal being to collect an announced amount by reaching a maximum number of contributors. The organization and follow-up of the campaign is handled by the project holder, which presents its product and then does its best to bring the fundraising campaign to life by making it as attractive as possible. To do this, he communicates to the contrib- utors through information called "news" that he publishes throughout the campaign. Contributors for their part also have the opportunity to interact with the community (project holder and contributors) by publishing information (called "comments"). This information is public and therefore accessible to anyone accessing the site. This study will analyse the impacts of actions undertaken by the project holder and the contributors on the progress of the campaign at both macro and micro levels. The macro level will provide a global view of all the actions carried out throughout the campaign, while the micro level will focus more on the short term by analyzing the impact on Day J of events taking place on Day J-1. The results show that at the macro level, news did not have a significant impact on the total number of donations, while on the micro level we saw that a new issued on the previous Day will likely trigger a donation on the current Day. Therefore, we can assume that the difference in results between our two levels of analysis highlights the fact that it is not the number of news that will lead to more or less donations, but rather the moment at which the project holder chooses to publish its news.