Data privacy awareness

Details

Supervisors

Cerrada Cristia, Karine

Faculty

Louvain School of Management

Degree label

Master [120] en sciences de gestion

Abstract

Data privacy regulations are changing, becoming more standardized and adapted to the current online age. Previous researches have shown that internet users are dealing with privacy paradox, leading them to have irrational behaviour towards the protection of their privacy. This study aims to determine how data privacy is perceived and understood by children. Constructed on data privacy perception, it asks: What factors influence the level of children data privacy awareness. In accordance with a review of the literature on privacy paradox, privacy calculus, social influence and theories of the typology of privacy personalities, four hypotheses are derived from it. In order to find pieces of answer to test these hypotheses, three surveys were distributed to the children, their parents and school teachers from a primary school in Belgium. Additionally, individual interviews were also conducted with children and their parents as well as interviews with primary grade teachers. Analysis of the responses demonstrated that parents’ typology of privacy personalities and risk awareness has an impact on children’s data privacy awareness level. The results indicate that there is an estimated probability of 5\% to have a highly data privacy aware child if the parent is not Privacy Fundamentalist and that children who are more risk-aware are also more data privacy aware with a certainty of 90\%. Nevertheless, it is shown that being GDPR aware and knowing online rights does not positively impact children’s data privacy awareness. Further research is needed to identify if having data privacy classes in schools are effective.

Citations

• APA

Haza, P. M. (2020). Data privacy awareness. https://dial-mem.test.bib.ucl.ac.be/handle/2078.2/17198