Uses and roles of social media in knowledge management acquisition, creation, and diffusion processes.

Details

Supervisors

Kolp, Manuel

Faculty

Louvain School of Management

Degree label

Master [120] : ingénieur de gestion, à finalité spécialisée

Abstract

The emergence of social media has transformed communication and information sharing, extending beyond traditional platforms like Facebook and Instagram. This thesis explores the uses and roles of social media in knowledge management acquisition, creation, and diffusion processes. It examines how social media facilitates knowledge acquisition by keeping companies updated on industry trends and partnerships. The role of social media in knowledge diffusion, both externally with the audience and internally within organizations will be explored. The findings highlight the potential benefits of leveraging social media for knowledge management, including brand establishment for start-ups, reach expansion for SMEs, and global dissemination for large companies. However, it is worth noting that knowledge management practices are currently limited in Belgium. To effectively use social media for knowledge management, organizations need to foster a culture of knowledge sharing, invest in technology, establish dedicated roles, and prioritize employee training.