Antecedents of Organizational Innovation : a Literature Review. Challenge 4 : Develop a Balanced Portfolio of Business Models

Details

Supervisors

Gailly, Benoît

Faculty

Louvain School of Management

Degree label

Master [60] en sciences de gestion

Abstract

This master’s thesis examines the fourth challenge outlined on Benoît Gailly's "Navigating Innovation" website, focusing on developing a balanced portfolio of business models (BMs). The study assesses the current relevance of the information provided by analysing 35 additional articles identified through the Limo platform. The results section of this thesis mirrors the website's structure, with an additional chapter exploring the effects of sustainability, technology, and artificial intelligence (AI) on business model innovation (BMI). The first chapter outlines BMs and methods for their innovation. Following that, the second chapter highlights the significance of value propositions, stakeholder management, and ecosystems. The third chapter examines BM governance and how company size influences BM strategies. The fourth chapter concentrates on the evaluation process preceding decision-making. Moving forward, the fifth chapter explores innovation portfolios, considering cultural factors. Lastly, the final chapter addresses the impacts of sustainability, technology, and AI. A key finding is the increasing importance of AI in developing BMs and innovation portfolios, an area not covered on the website. The literature highlights AI’s potential to transform value creation, delivery, and capture through advanced analytics and robust data pipelines. Additionally, this study underscores the distinct financial challenges faced by SMEs and large companies, advocating for SMEs to adopt an agile, lean approach to overcome resource constraints. The literature review also emphasizes the critical role of effective stakeholder management in innovative BMs, a topic underrepresented on the website. While Gailly focuses on quantifying BMs, this thesis promotes a continuous and holistic evaluation process to ensure strategic alignment. This master’s thesis is concluded with a potential implementation of the literature findings into the website. By bridging theoretical considerations with practical strategies, this thesis offers a comprehensive framework for understanding and navigating the complexities of BMI in today's dynamic business environment.