La evocación de la cultura mexicana a través de los referentes culturales y de los términos de tratamiento en la película Coco (2017) de Disney Pixar
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- Nowadays, audiovisual productions play an important role in the lives of children and adults. Although it may be thought that films and series only serve to entertain us, it is not uncommon for them to play an educational role as well. Some firms in the audiovisual sector, such as Disney, even begin to create movies that show and teach foreign cultures to viewers. This is the case of the animated film Coco (2017) that presents Mexican culture and which story appears to take place during the festivities of the Día de los Muertos (or Day of the Dead), a very popular celebration in Mexico. The present paper offers an analysis of the tools that we consider being the contributors to the creation of the Mexican environment in the movie: firstly, the cultural referents related to Mexico and secondly, the terms of address and reference used in Spanish. These two phenomena as well as their frequency and their function are studied in detail, in order to discover how they evoke Mexicanity in an American movie in English. In the course of our research, we were able to observe, among other things, that the verbal aspect is interwoven with the visual one, and that an attempt is made to show a version as faithful as possible of the reality of the life of Mexican villagers.