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Procrastination in markets

Reeskamp, Adriaan
(2018)

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ReeskampAdriaan_73261200_2017-18.pdf
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Details

Supervisors
Johnen, Johannes
Faculty
Faculté des sciences économiques, sociales, politiques et de communication
Degree label
Master [60] en sciences économiques, orientation générale
Abstract
Most economic theories assume that consumers are rational. But in many cases, this is not verified. Procrastination is an example of a non-rational behavior. We will discuss here the existence of procrastination in the fitness sector. We will try to understand why people procrastinate and won't show up at the gym. We will also discuss contracts similar to the ones fitness companies use.